Almost 20 years ago, Rainer Voortman founded Platinum alongside a team of friends and culinary experts, with a clear vision: to create human-quality food for dogs and cats, respecting their nature and needs. They developed a unique cooking process with meat juice, which preserves the nutrients and fresh flavor that greatly benefit our pets. Today, Platinum continues to revolutionize animal nutrition with its innovative MeatCrisp method, providing dogs and cats with nutritious and delicious food that respects their natural instincts.